Online MBA Concentrations


Finance Concentration

Students who pursue our Online MBA with a concentration in finance gain an AACSB-accredited, cutting-edge business education along with a focus on financial management.  The finance concentration empowers students with in-demand knowledge and a specialized skillset to thrive in the world of budgeting, investments, and financial systems. If you have a mind for finance, define and accelerate the trajectory of your career by coupling a concentration in finance with your MBA. Your resume will stand out in the crowd, increase your job prospects and position you in one of the most financially rewarding career fields for MBA graduates.

Earning a finance concentration requires the satisfactory completion of three elective courses (or nine units) within the Finance curriculum. Finance electives are introduced and rotated into course schedules based upon faculty and student interest and changes in the external business environment. See Course Schedule for finance electives currently being offered.

Finance Concentration Courses

Human Resource Management Concentration

A successful HR career reflects a progression of both education and experience. You can accelerate your professional value in the HR field by coupling the concentration in Human Resource Management with our AACSB-accredited Online MBA. Management and C-Suite executive positions require extensive knowledge and skill across a broad range of HR disciplines. Our concentration courses delve into that critical acumen. Students will master the skillsets necessary to effectively lead in the strategic, operational, and administrative roles expected of HR professionals. Prepare yourself to succeed in today’s dynamic and diverse workplaces. And for those aspiring HR professionals pursuing the SHRM or HRCI Certification, our 30-credit OMBA with HR concentration adeptly positions you for the achievement of that credential.  

Thrive in your HR career. Earn an HR concentration through the satisfactory completion of three elective courses (or nine units) within the Human Resources Management curriculum. HR electives are introduced and rotated into course schedules based upon faculty and student interest. See the Course Schedule for the HR electives currently being offered.

HR Concentration Courses

MGT 5610 – Strategic Human Resource Management – 3 units

The focus is on how to make strategic HR management decisions. Covers a history of HR management; identification and analysis of strategic trends; HR systems design; financial acumen for HR professionals; mergers and acquisitions strategy from an HR perspective; HR metrics, outcomes and ROI of HR; strategic impact of HR on organizational culture, diversity, ethical issues, leadership & succession planning; and managing workplace safety issues.

PREQ: Mgt 5310 Business Organization, Theory and Behavior

MGT 5620 – Compensation and Benefits – 3 units

Overview of the design and administration of effective compensation and benefits systems. The course presents strategies relating to compensation design, choosing employee benefits, positioning total compensation within competitive labor markets, compliance, and compensation design within both unionized and non-unionized and profit, nonprofit, and government organizations.

PREQ: Mgt 5310 Business Organization, Theory and Behavior

MGT 5630 – Human Resources Information Systems and People Analytics – 3 units

This course is designed to address two critical aspects of HR systems: 1) HRIS and 2) people analytics. HRIS provides an understanding of how human resource information systems are used in organizations to support organizational strategy. People analytics are the state-of-the-art techniques used in HR predictive analysis. Students will learn how to conduct analysis and explain data with the aim in understanding how hard data can influence strategic human resources management. The focus will be on merging computer technology with a strategic human resource management perspective. This course provides students with the knowledge, skills, and abilities to identify, assess, develop, and implement an effective system for managing human resources information.

PREQ: Mgt 5310 Business Organization, Theory and Behavior

MGT 5650 – Selection, Recruitment, Training and Development – 3 units

This course will focus on staffing models, strategy, and methods including: planning, job analysis, recruitment, measurement, selection, retention management, training and development of human resources to achieve organizational effectiveness. Major EEO laws as they pertain to recruitment, selection, and promotion and workplace behavior will be included. 

PREQ: Mgt 5310 Business Organization, Theory and Behavior

MGT 5660 – Labor Relations and Negotiation – 3 units

This course will focus on collective bargaining issues and process; grievances and unfair labor practices; managing union organizing; strikes, boycotts and work stoppages; union-related and labor relations law; union/management relations; union decertification and deauthorization; and negotiation skills.

PREQ: Mgt 5310 Business Organization, Theory and Behavior

Digital Marketing Concentration

Now more than ever, the integration of digital marketing strategies is impacting the way we do business and how we increase bottom-line success.  Gain a valuable digital marketing edge and learn how to improve your company’s marketing performance through the use of digital technologies with a Concentration in Digital Marketing.

This concentration allows you to complement our AACSB-accredited OMBA with cutting-edge learning and freshly honed skills to make a real-world impact.  Use your program electives to take a deep dive into e-commerce, corporate websites, SEO, social media platforms, digital advertising, PPC, mobile marketing, landing page optimization, AI, content marketing, analytics, marketing automation, and more.  Using the most recent best practices, this concentration is designed to master the strategic framework needed for the successful planning, integration and measurement of each digital platform and technique.  

Digital marketers can tap into an unprecedented ability to discover and reach motivated customers at scale. Keep up with this fast-paced industry and capitalize on this opportunity to boost your knowledge, skills, and value in your organization.  Earn a Digital Marketing Concentration through the satisfactory completion of three elective courses (or nine units) within our digital marketing curriculum. See the Course Schedule for the digital marketing electives currently being offered.

Digital Marketing Concentration Courses:

MKT 5610 – Digital Marketing – 3 units

Digital marketing has transformed how businesses and other organizations communicate with their consumers. Digital marketing offers powerful tools to reach, interact with, convert and engage online audiences by raising awareness, encouraging conversion to sale, and improving customer retention. This class will give students a theoretical understanding of the internet marketplace necessary to adapt to its many changes while equipping them with digital marketing techniques needed for successful marketing campaigns in a digital economy. Topics will include website marketing, search engine optimization (SEO), search engine marketing (SEM), email marketing, social media and community marketing, and mobile marketing. 

PREQ:  Mkt 5410 Marketing Management

MKT 5620 – Social Media Marketing – 3 units

As social media has moved to the forefront, many companies are looking to capitalize on the use of this tool to increase consumer engagement and strengthen their marketing strategy. Consumers often pay attention to news and information about the company, products, and promotions, and are willing to offer feedback and suggestions. Since consumers now have louder voices than before and are more socially connected than they have ever been, their expectations and opinions toward brands, products, and services shared widely on social media become key drivers to affect companies’ performances in the marketplace.

In light of these shifts in the marketplace and with consumer behavior, this course is designed to focus on how social media can be constructed and implemented for effective branding and promotional campaigns. With a balance of essential theory and practical application, the main goal of this course is to expand students’ knowledge and understanding of various social media tools and user characteristics to enable the creation of practical social marketing strategies to help marketers effectively achieve their business goals. Students will take a deep dive into advanced features of diverse social media strategies, the constraints they present, and gain practical application on how to effectively manage and assess the effectiveness of such strategies in real business situations.

 PREQ:  Mkt 5410 Marketing Management

MKT 5630 – Advertising in the Digital Age – 3 units

This course focuses on developing strategies for implementing effective advertising campaigns as part of integrated marketing communications (IMC). IMC provides balanced coverage of many communication tools – advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and internet communications. The goal of marketing communications is to convey meanings to the relevant consumer audience in order to build a strong brand. Both a theoretical and managerial approach to advertising components will be examined.

Students in this class are expected to shift their perceptual focus. You can no longer think as if you are part of the audience (as you do when you watch television commercials or surf the internet), but instead, as if you are the creators of communication strategies. This is realistic: in business, people preparing advertising, public relations, and sales promotion strategies are seldom members of the target audience; and strategy desirability must be judged in terms of what a target audience might like, dislike, or understand.

The aim of this course is to: (1) increase your understanding of the important issues in strategically planning and evaluating marketing communication campaigns; (2) introduce you to appropriate theories, models, and other tools for understanding marketing communications (including exposing you to current relevant academic research); (3) provide you with a managerial perspective on making marketing communications decisions; and, (4) highlight the interplay between traditional and non-traditional components of integrated marketing communications campaigns. 

PREQ:  Mkt 5410 Marketing Management